Digital Marketing

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Description

We are seeking a creative, talented and knowledgeable Digital Marketing Professional.The person would be expected to apply his knowledge for lead generation and conversion for next generation gesture, wearable, mobile and web technologies.


Responsibilities

The person is responsible for the strategy, execution, analysis, and on-going optimization of our online marketing programs for branding, awareness and the end goal to get users to transact through our online sites available to them. SEO, SEM, Social Media, Online Reputation Management, Content Marketing strategies all sit under this role.

Devising strategies to drive online traffic to the company website.

Tracking conversion rates and making improvements to the website.

Developing and managing digital marketing campaigns.

Utilizing a range of techniques including paid search, SEO and PPC.

Managing online brand and product campaigns to raise brand awareness.

Managing the redesign of the company website.

Improving the usability, design, content and conversion of the company website.

Responsibility for planning and budgetary control of all digital marketing.

Create a complete profile of our dream customer through user research so that our marketing messages will hit the right notes. Do a SWOT analysis, look at the competitive landscape, find out platforms and influencers where we can engage and get traction.

Review new technologies and keep the company at the forefront of developments in digital marketing.

Develops understanding of the end users of the website/application through secondary and primary research (user interviews, traffic data). Capable of generating user personas and user scenarios.

Capable of gauging reach and possible outcome of campaigns.

Able to explain his/her marketing strategy philosophy verbally and in writing.

Work with Graphics development team to deliver on multiple requirements of the marketing team.


Skills/Competencies (Mandatory)

Google Adwords , keywords expert.

Front end Technologies: In-depth knowledge of HTML5 and CSS3, and at least some

Javascript would be advantageous.

Be able to set up Automation of email-marketing.

Excellent time-management, multi-tasking, and communication skills. Capable of juggling multiple projects and related complexities at the same time.


Desired Experience

A minimum of 3-5 years of formal industry/professional.

Strong understanding of latest marketing trends and tools.

Formal education in Marketing (Bachelor's/Master's/Diploma) is a definite plus.


Desired Personal Profile

Self-starter, that is, able to collaborate actively with others in a cross-functional team Flexible.

Ability to deal with ambiguity and change.

“Roll-up your sleeves” attitude to get things done.

Passionate and intimately knowledgeable about all things mobile, web, wearable and technology.


Job Location: Bangalore


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